Friday, September 16, 2011

The naming of Pringles!


If you were trying to invent a potato chip that doesn't break when you ship it, wouldn't you have been ecstatic to come up with these magic little tasty treats. They all fit together so easily, and that in turn led to new packaging ideas.
naming food productsBut what do you call your new snacks?
Some people have said these are named after Mr Pringle. Well, that may be accidentally true in a round about sort of way, because the real story is as follows:
The marketing team were tired of working on naming, tired of beating their heads against the wall, and tired of trying to be creative enough to match the design of the chips. In desperation, someone reached for the nearest large phone book, opened it up, and first name that was unique and non-specific (so they could use it to brand anything) was Pringle.
So if your family name is Pringle, and you are in a mid-west phone book, then these chips are accidentally named after you. We all thank you for such a great and unique and fun-sounding name.
Notice that they never bother to call them potato chips. Pringles are so unique they don't need a descriptor. Plus in England these would be potato crisps - to the English chips are what Americans call French Fries.

Curtosy- 

No comments:

Post a Comment